Big Dog Master Class Block 7 -  Get Dogs Into Great Homes Faster (50 minutes total)

Big Dog Master Class Block 7 - Get Dogs Into Great Homes Faster (50 minutes total)


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Presenters: 

Michele Figueroa, Program Director, Pima Animal Care Center
Clare Callison, Maddie’s® Director of National Pet Supply and Demand, American Pets Alive!
Arin Greenwood, Editor, Writer, Communications Consultant, Human Animal Support Services
Caitlinn Quinn, Director of Operations, HeARTs Speak, Inc.
Kasey Spain, Marketing and Communications Senior Manager, American Pets Alive! and Human Animal Support Services


Session 1:  Proven Strategies for Minimizing the Length of Stay (24 minutes)

Learn strategies for minimizing length of stay for medium and large dogs, from in-shelter techniques through adoption marketing.

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Session 2: Big Dog Marketing - The Easy Way (26 minutes)

Topics discussed include: how to design and create a pipeline for great marketing materials on dogs in care, ensure that pets’ online profiles are kept up to date and that each dog is marketed robustly.

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Learning Objectives:

  1. Learn about barriers to adoption and how to avoid them
  2. Learn what an intake-to-placement program is and how it works
  3. Learn the difference between marketing and adoption counseling and how to ensure transparency while keeping them separate.
  4. Learn how to create a protocol to ensure that every dog in their care is robustly marketed, with no one slipping through the cracks.

Continuing Education:

  • Earn 1.0 Certified Animal Welfare Administrator continuing education credits from The Association for Animal Welfare Advancement and from the National Animal Care & Control Association.
  • This course has been approved for 1 hour of continuing education credit for each block of presentations until February 14, 2024 in jurisdictions that recognize RACE approval. Pass the quiz with a score of 70% or higher to access your CE certificate and then upload it to https://CEBroker.com. This is the broker that the AAVSB uses to track your continuing education credits.

Keywords:  length of stay, adoption marketing, marketing big dogs, Community support, live outcomes, obstacles to outcomes management system for big dogs, animal behavior, big dogs, large dogs, Maximize physical and behavioral health, Animal & Population Management, Strategic & Operational Planning, Policies & Procedures, webcast

BD Day 2

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Proven Strategies for Minimizing the Length of Stay (24 minutes)
Select the "View Session" button to begin.
Select the "View Session" button to begin. Learn strategies for minimizing length of stay for medium and large dogs, from in-shelter techniques through adoption marketing.
Big Dog Marketing - the Easy Way (26 minutes)
Select the "View Session" button to begin.
Select the "View Session" button to begin. Topics discussed include: how to design and create a pipeline for great marketing materials on dogs in care, ensure that pets’ online profiles are kept up to date and that each dog is marketed robustly.
Quiz for on-demand viewers
10 Questions  |  Unlimited attempts  |  7/10 points to pass  |  Graded as Pass/Fail
10 Questions  |  Unlimited attempts  |  7/10 points to pass  |  Graded as Pass/Fail Take this quiz to receive CAWA, NACA and AAVSB RACE CE. A score of 70% or greater is required to pass. Upon passing the quiz, certificates will be unlocked. If you wish to receive RACE CE, you will then want to upload proof of completion to https://CEBroker.com, the online portal for AAVSB RACE CE credit management.
Certificate for CAWA and NACA CE
1.00 CAWA CE, NACA CE credit  |  Certificate available
1.00 CAWA CE, NACA CE credit  |  Certificate available
Have questions or comments about these sessions?
Select the "View Discussion" button to begin.
Select the "View Discussion" button to begin. View resources and continue the discussion with guest speakers on this thread in Maddie’s Pet Forum
Minimizing Length of Stay - Session Slides as PDF
Open to download resource.
Open to download resource. Download this session's slide as a PDF.
Big Dog Marketing - Session Slides as PDF
Open to download resource.
Open to download resource. Download this session's slide as a PDF.

Michele Figueroa

Program Director

Pima Animal Care Center

Director of Internal Operations at Pima Animal Care Center

Clare Callison

Maddie’s® Director of National Pet Supply and Demand

American Pets Alive!

Clare Callison is the Maddie’s® Director of National Pet Supply and Demand for American Pets Alive! and serves on the Board of Directors for CARE (Companions and Animals for Reform and Equity). She provides guidance and support to help organizations build robust lifesaving programs and improve operations to better serve people and pets. Clare specializes in helping organizations grow their transport relationships and increase their lifesaving through rescue partnerships and open adoption practices. Before joining American Pets Alive!, she was the Director of Operations for San Antonio Pets Alive for 5 years. Because of her heavy involvement, San Antonio has gone from a 28 percent live release rate to a 90 percent live release rate in over three years. Clare enjoys helping others seek lifesaving solutions to common challenges that exist in working in a high-volume, fast-paced animal welfare organization.

Arin Greenwood

Editor, Writer, Communications Consultant

Human Animal Support Services

Columbia Law School grad turned writer, editor, communications professional, and animal advocate.

I was The Huffington Post's animal welfare editor. My stories about cats, dogs, and other critters have been published in The Dodo, The Washington Post, Slate, The Today Show's website, the American Bar Association Journal, and many other publications. I now write, edit, and consult for animal nonprofits, and other clients. Please reach out to chat about possible projects we could work on together.

My novel Your Robot Dog Will Die was published by Soho Teen in 2018. Robot Dog won Creative Loafing's Best of the Bay award for best local author, was one of YALSA’s 2019 Quick Picks for Reluctant Readers, and was a Children's Book Council Hot Off the Press pick. Robot Dog has been optioned by Centerboro Productions to turn into an animated series!

Please feel free to get in touch here on Linkedin, at aringreenwood at gmail.com, on Facebook (https://www.facebook.com/aringreenwood), or on Twitter (https://twitter.com/arin_twit).

Caitlinn Quinn

Director of Operations

HeARTs Speak, Inc.

Caitlin is passionate about working with shelters and rescues to reimagine the way they tell their stories and connect with new audiences. She has served in the animal welfare field since 2008 and early on had the honor of working closely with diverse organizations across the U.S. to maximize resources, redesign policies, & find life-changing marketing solutions. In 2015 she got her MPA with a concentration in nonprofit management and in 2021 she began teaching shelter marketing for the University of Florida Master's in Shelter Medicine program. She currently shares her life with a petite brindle pit bull named Sally.

Kasey Spain

Marketing and Communications Senior Manager

American Pets Alive! and Human Animal Support Services

Kasey Spain is Maddie’s® Director of Marketing and Communications for American Pets Alive! and the Human Animal Support Services project. With a background as a Creative Director specializing in design and branding, Kasey has worked with brands such as Neiman Marcus, Lincoln Property Company, Chuy’s, Choctaw Casinos, TIGI Haircare and many more.

Kasey previously served as the Marketing and Communications Manager for the Austin Animal Center, the city’s municipal shelter. She received an Austin Addy Award and an Emmy nomination for her work on a lost pet awareness campaign produced for Austin Animal Center. As part of her contribution to the HASS project, Kasey leads the Marketing and Communications Working Group and Job-Alike peer group, and is passionate about helping HASS partner organization’s marketing staff to transform their services and communities through effective communication.