Ensuring Transparency While Keeping Marketing and Adoption Counseling Separate

Recorded On: 10/27/2021

The changes you can make to maximize the potential for making emotional connections between pets and potential adopters and fosters are simple but powerful. This webcast will make the case for the separation of marketing and adoption counseling through reviewing the science behind how we form relationships and why warning labels work to keep consumers from taking products home.

You’ll learn the difference between marketing and adoption counseling, what a “stop sign” is and how you can avoid them, and how to ensure that adopters and fosters are given full transparency about a pet’s history before they take them home.

Afterwards, continue the discussion on Maddie's Pet Forum on Maddie's Pet Forum here: https://maddies.fund/WebcastEnsuringTransparency

This webinar has been pre-approved for 1.0 Certified Animal Welfare Administrator continuing education credits by The Association for Animal Welfare Advancement and by the National Animal Care & Control Association.

Presenters 
Kelly Duer, Foster Care Specialist, Maddie's Fund
Kristen Hassen, Director, American Pets Alive! and Human Animal Support services

keywords adoptions. marketing, adoption counseling, foster, foster caregivers, transparency

Kelly Duer (Moderator)

Foster Care Specialist

Maddie's Fund

As Foster Care Specialist for Maddie’s Fund, Kelly's focus is on helping shelters and rescue organizations increase lifesaving through the implementation of robust foster care programs. Her role includes creating and providing training for organizations and their foster coordinators, writing, assisting with research on foster care and consulting with shelters. Her work with foster care and marketing has been featured in many national publications, websites and networks, including Animal Sheltering magazine, the Huffington Post, Best Friends magazine, BarkPost, Catster Magazine, iheartdogs.com and HuffPost Live.

Clare Callison (Moderator)

Maddie’s® Director of National Pet Supply and Demand

American Pets Alive!

Clare Callison is the Maddie’s® Director of National Pet Supply and Demand for American Pets Alive! and serves on the Board of Directors for CARE (Companions and Animals for Reform and Equity). She provides guidance and support to help organizations build robust lifesaving programs and improve operations to better serve people and pets. Clare specializes in helping organizations grow their transport relationships and increase their lifesaving through rescue partnerships and open adoption practices. Before joining American Pets Alive!, she was the Director of Operations for San Antonio Pets Alive for 5 years. Because of her heavy involvement, San Antonio has gone from a 28 percent live release rate to a 90 percent live release rate in over three years. Clare enjoys helping others seek lifesaving solutions to common challenges that exist in working in a high-volume, fast-paced animal welfare organization.

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Ensuring Transparency While Keeping Marketing and Adoption Counseling Separate
Recorded 10/27/2021
Recorded 10/27/2021 The changes you can make to maximize the potential for making emotional connections between pets and potential adopters and fosters are simple but powerful. This webcast will make the case for the separation of marketing and adoption counseling through reviewing the science behind how we form relationships and why warning labels work to keep consumers from taking products home. You’ll learn the difference between marketing and adoption counseling, what a “stop sign” is and how you can avoid them, and how to ensure that adopters and fosters are given full transparency about a pet’s history before they take them home.
Certificate - CAWA CE
1.00 CAWA CE credit  |  Certificate available
1.00 CAWA CE credit  |  Certificate available