Ensuring Transparency While Keeping Marketing and Adoption Counseling Separate

Recorded On: 10/27/2021

The changes you can make to maximize the potential for making emotional connections between pets and potential adopters and fosters are simple but powerful. This webcast will make the case for the separation of marketing and adoption counseling through reviewing the science behind how we form relationships and why warning labels work to keep consumers from taking products home.

You’ll learn the difference between marketing and adoption counseling, what a “stop sign” is and how you can avoid them, and how to ensure that adopters and fosters are given full transparency about a pet’s history before they take them home.

Afterwards, continue the discussion on Maddie's Pet Forum on Maddie's Pet Forum here: https://maddies.fund/WebcastEnsuringTransparency

This webinar has been pre-approved for 1.0 Certified Animal Welfare Administrator continuing education credits by The Association for Animal Welfare Advancement and by the National Animal Care & Control Association.

Presenters 
Kelly Duer, Foster Care Specialist, Maddie's Fund
Kristen Hassen, Director, American Pets Alive! and Human Animal Support services

keywords adoptions. marketing, adoption counseling, foster, foster caregivers, transparency

Kelly Duer (Moderator)

Foster Care Specialist

Maddie's Fund

As Foster Care Specialist for Maddie’s Fund, Kelly's focus is on helping shelters and rescue organizations increase lifesaving through the implementation of robust foster care programs. Her role includes creating and providing training for organizations and their foster coordinators, writing, assisting with research on foster care and consulting with shelters. Her work with foster care and marketing has been featured in many national publications, websites and networks, including Animal Sheltering magazine, the Huffington Post, Best Friends magazine, BarkPost, Catster Magazine, iheartdogs.com and HuffPost Live.

Kristen Hassen (Moderator)

Director

American Pets Alive!

Kristen Hassen, MA, oversees the Human Animal Support Services project, the Maddie's® Learning Academy and AmPA!’s lifesaving initiatives. Previously, she served as the Director of Pima Animal Care Center, the open-admission animal services department in Tucson, Arizona, and before that, the Deputy Director of Austin Animal Center, in Austin, Texas. Kristen is an adjunct faculty member at the University of Arizona’s Mel and Enid Zuckerman College of Public Health and serves on the Board of Directors of the National Animal Control Association. Kristen writes and teaches nationally and internationally on a variety of subjects including animal services organizational restructuring, transforming animal services culture, progressive animal control, high volume foster programs, animal welfare as social justice movement, crisis communications, community-centered sheltering practices, and the future of animal welfare volunteer programs.

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Ensuring Transparency While Keeping Marketing and Adoption Counseling Separate
Recorded 10/27/2021
Recorded 10/27/2021 The changes you can make to maximize the potential for making emotional connections between pets and potential adopters and fosters are simple but powerful. This webcast will make the case for the separation of marketing and adoption counseling through reviewing the science behind how we form relationships and why warning labels work to keep consumers from taking products home. You’ll learn the difference between marketing and adoption counseling, what a “stop sign” is and how you can avoid them, and how to ensure that adopters and fosters are given full transparency about a pet’s history before they take them home.
Certificate - CAWA CE
1.00 CAWA CE credit  |  Certificate available
1.00 CAWA CE credit  |  Certificate available