Marketing Pets from Foster Homes Collection

Marketing Pets from Foster Homes Collection

What does successful foster pet marketing look like? Marketing content is collected from foster caregivers in an efficient manner. Foster caregivers understand expectations around marketing and are given training and/or resources to help them provide great marketing content. Each foster pet receives the marketing needed to reach their adopter.

Foster programs that are most successful in the area of marketing pets from foster homes have the following key characteristics:

  • Foster caregivers' expectations are set about marketing from the beginning.
  • Training and/or resources are provided in a low-barrier way.
  • Marketing support is available for foster caregivers.
  • An efficient system is in place for collecting and posting marketing material. 
  • Each pet in foster is marketed adequately. 

This collection contains Maddie's University courses for marketing pets from foster homes as well as many examples from successful programs and plug-and-play resources. 

Keywords: foster collection

  • Empowering Fosters to Help Market Pets from Foster Care
    Contains 2 Component(s), Includes Credits

    How to empower foster caregivers to best market pets online through training, automating processes, and foster pet feedback.

    Shelters and rescues across the country have placed more pets in foster homes than ever before. How can we keep them from coming back before they're adopted?

    This presentation outlines strategies from several progressive organizations that are empowering foster caregivers to assist in efforts to market their foster pets online. Through training, automating processes and making sending foster pet feedback as easy as possible, these organizations are setting up their pets and foster caregivers for success.

    Presenters: Kelly Duer, Rachel Jones

    animal foster, foster homes for shelter pets, foster program, foster programs for animal shelters, foster families, pet adoption, pet foster marketing, In-Shelter Welfare, foster volunteers, Optimize foster care, marketing, social media, webcast  

  • Marketing a Foster Pet
    Contains 3 Component(s), Includes Credits

    Use marketing techniques to find adopters for pets in foster or in the shelter

    This course will give you the inside scoop on successful pet marketing. You'll learn tips and tricks for taking great photos and videos and writing social media posts that will help you find adopters for foster and shelter pets. The course is directed to foster caregivers but is equally useful for shelter staff involved in pet marketing. This course was developed in collaboration with HeARTs Speak. 

    This course has been pre-approved for 0.75 Certified Animal Welfare Administrator continuing education credits by The Association for Animal Welfare Advancement.

    open adoption, dog, cat 

  • Using Social Media to Help Shelter Pets Shine
    Contains 3 Component(s), Includes Credits

    Help pets connect with adopters via social media

    Created in collaboration with HeARTs Speak, this course will help foster caregivers as well as shelter and rescue social media administrators successfully market pets on social media to find adoptive homes. 

    This course has been pre-approved for 0.75 Certified Animal Welfare Administrator continuing education credits by The Association for Animal Welfare Advancement.


    marketing, facebook, twitter, instagram, video, photo